The other project I’ve been working on for last couple of weeks is signage and website design for a new preschool near Nike World Campus. Here’s a sneak peak at their home page.
The client brief was to design something bright and colorful that would appeal to the kids but clean and professional looking to appeal to parents. Their target audience is kids who’s parents work at Nike.
So I started with the colors of their new building – lime green and grey – and designed the visual identity around it. The slanted lines as shadow is a nod to the Nike building.
When you look at the lime green letters (top to bottom) do you read TEACH? Clever, huh?